BEPPINO OCCELLI AT EXPO 2015
In the Future Food District, Expo 2015, Coop embodies the prototype of a futuristic supermarket. A pavilion dedicated to the food of the future, with an exhibition space of 6,500 square meters, situated at the very heart of Expo 2015.
Conceived from the collaboration between Coop and the design office of architect Carlo Ratti, Director of SENSEable City Laboratory at the Massachusetts Institute of Technology (MIT), Boston, the project consists of a supermarket where those who want to, can live a real life shopping experience, but projected towards the future, thanks to the expanded content labels capable of conveying in a quick and simple manner all the necessary information to the customer, e.g. the tree from which the apple was picked or the journey the apple made.
Beppino Occelli has been chosen by Coop as partner of the project because with his cheeses he represents the evolution of tradition.
Visit us at Expo to discover all the Occelli-branded novelties!"